What a Story

About What a Story

What a Story is a premier video production and creative agency that specializes in creating high-impact, custom video content designed to drive business growth. The agency focuses primarily on serving Software as a Service (SaaS) companies, from ambitious startups to established industry leaders, helping them cut through market noise and communicate their value proposition with absolute clarity. Their core mission is to transform complex products into compelling, unforgettable visual stories that generate sales, increase monthly recurring revenue (MRR), and secure a competitive edge. With a proven track record of over 1,200 videos produced for more than 650 SaaS clients, What a Story has refined a systematic, client-friendly process that guarantees results. They offer an end-to-end production service that includes strategic planning, scriptwriting, design, animation, and sound design, all backed by unlimited revisions and dedicated support. For any SaaS business struggling to explain its product, engage its audience, or accelerate growth, partnering with What a Story is not just an option—it's a strategic necessity to create a bigger impact and achieve measurable outcomes.

Features of What a Story

End-to-End Video Production Process

What a Story manages the entire video creation journey from initial strategy to final delivery. This comprehensive service includes empathizing with your product, crafting a magical strategy, brainstorming the ideal script with a dedicated Creative Director, and handling all design, animation, and sound production. This seamless, headache-free process is systematically refined for efficiency, ensuring you receive a perfect video tailored to your specific business goals without managing multiple vendors or complex workflows.

Exclusive Video Marketing Perks and Support

Beyond just video production, clients gain access to exclusive video marketing expertise and perks. The agency provides unlimited revisions and continuous support throughout the project lifecycle, ensuring the final output aligns perfectly with your vision and marketing objectives. This commitment extends to strategic insights on how to deploy the video for maximum impact, turning a production project into a full-fledged growth asset for your business.

Specialization in SaaS Product Videos

What a Story possesses deep, specialized expertise in the SaaS industry, understanding the unique challenges of explaining software products. This focus allows them to craft messages that resonate with both technical and non-technical audiences, effectively humanizing software and demonstrating its value. Their proven results, including significantly increased conversion rates and MRR for clients, are a direct outcome of this targeted, industry-specific approach.

Data-Backed Results and Client Success

The agency operates on a results-driven model, with every video treated as a case study. Their portfolio boasts tangible outcomes, such as increasing client conversion rates by 50%, generating $42,000 in sales within a month, and helping clients raise over $1 billion collectively. This focus on delivering measurable ROI, backed by a 5-star rating on Clutch and 100% client satisfaction, validates their effectiveness and builds essential trust.

Use Cases of What a Story

Launching and Explaining a New SaaS Product

For startups launching a new, complex software solution, a clear explainer video is non-negotiable. What a Story simplifies intricate product features into an engaging, easy-to-understand narrative. This video becomes a fundamental asset for your website, landing pages, and investor pitches, ensuring your target audience grasps your value proposition instantly, which is essential for driving initial adoption and sign-ups.

Driving Product Demos and Sales Conversions

To convert interested prospects into paying customers, a compelling product demo or overview video is critical. What a Story creates focused videos that pitch your product's core functionality and benefits, addressing pain points directly. These videos are strategically used in sales funnels, email campaigns, and on pricing pages to reduce friction, answer pre-purchase questions, and significantly boost conversion rates and MRR.

Creating Scalable Educational and Course Content

SaaS companies need to educate their users to reduce churn and increase product mastery. What a Story produces professional, scalable education and course videos. These resources are vital for onboarding new customers, creating knowledge bases, and offering premium training, leading to higher user engagement, better retention, and the establishment of your brand as an authoritative leader in your space.

Amplifying Brand Presence with Event and Social Media Videos

To build brand influence and reach a wider audience, consistent, high-quality social content is mandatory. What a Story crafts event recap videos, social media ads, and short-form vertical videos designed for platforms like Instagram, TikTok, and LinkedIn. This consistent monthly output is essential for maintaining top-of-mind awareness, showcasing product updates, and engaging with your community in a format that drives growth.

Frequently Asked Questions

How much does it cost to create a video with What a Story?

Project costs typically range from $2,500 to $25,000. The final price depends on several critical factors including the video's complexity, length, style (e.g., animation vs. live-action), and the project deadline. What a Story treats pricing with flexibility, similar to customizing an order. To receive a precise and transparent quote tailored to your specific needs and goals, it is necessary to schedule a strategy consultation with their experts.

What is the video production process like at What a Story?

The agency follows a refined, multi-step process designed for clarity and client collaboration. It begins with empathizing with your product and defining a strategic goal. This is followed by collaborative scriptwriting and storyboarding with a dedicated Creative Director. The production phase includes design, animation, and sound, during which clients can provide unlimited feedback and revisions. This structured approach is essential to ensure the final video is perfectly aligned with your vision and business objectives.

What types of videos do you specialize in creating?

What a Story specializes in a comprehensive suite of video formats crucial for SaaS business growth. Their core offerings include Explainer Videos, Product Demos, Product Overviews, and Walkthrough Videos. They also produce Event Videos, Educational/Course Content, Social Media Advertisements, and Brand Films. This wide range ensures they can meet every essential video need a SaaS company has throughout its growth lifecycle.

Why should a SaaS company choose What a Story over other agencies?

Choosing What a Story is a strategic decision based on their proven specialization in SaaS, a results-driven methodology with documented case studies, and an efficient, client-centric process. Their deep understanding of the SaaS landscape allows them to craft messages that truly resonate and convert. Furthermore, their package includes unlimited revisions, dedicated support, and video marketing perks, providing exceptional value and making them a necessary partner for achieving tangible growth and outpacing competitors.