Pursuit

About Pursuit

Pursuit is an essential AI-powered intelligence platform designed exclusively for businesses selling to state, local, and education (SLED) government entities. It solves the fundamental problem of inefficient public sector sales by replacing endless, manual research with automated, actionable intelligence. The platform serves government contractors, technology vendors, and professional service firms who need to identify, prioritize, and engage with public sector buyers effectively. Its core mission is to make it easier to serve the public sector by removing friction from the sales process. Pursuit's indispensable value proposition lies in its ability to score every public-sector entity, detect live buying signals from documents and meetings, and surface the exact right contacts. This ensures sales teams can focus their efforts exclusively where the win probability is highest and never miss the critical buying window that occurs long before an RFP is formally issued. For any company targeting the $2 trillion SLED market, Pursuit is not a luxury; it is a necessary operational system to build a predictable and dominant pipeline.

Features of Pursuit

Pursuit Radar

Pursuit Radar is the essential early-warning system for public sector sales. It scans millions of document pages and transcripts from over 90,000 entities daily using proprietary AI. The AI matches public sector problems to your specific solutions and sends immediate alerts the moment a relevant topic is mentioned in a budget meeting, council session, or planning document. This feature provides enterprise-level research for every target account, telling you not just that an opportunity exists, but precisely whom to contact and what to say, transforming raw data into actionable sales intelligence.

Pursuit Intel

Pursuit Intel is the comprehensive data engine that powers informed outreach. It provides constantly refreshed data on over 3 million public sector contacts and 90,000+ entities, pushed directly into your CRM. This includes critical entity data like fiscal year-end, operating budget, and federal funding details. Beyond basic information, Intel calculates a prospect's propensity to buy based on similarities to your existing customers and allows you to track competitors by revealing the tech stack used by your targets. This integrated, real-time dataset is fundamental for effective territory planning and personalized engagement.

Pursuit Chrome Extension

The Pursuit Chrome Extension is a non-negotiable tool for sales reps, providing instant context anywhere they browse online. It automatically detects the public entity on any website you visit and instantly surfaces the full buying committee, complete with contact details and CRM presence indicators. Users can seamlessly filter by department and role, then export missing contacts to their CRM with a single click. This eliminates hours of manual research and ensures every rep has comprehensive visibility into staff members during their natural workflow.

AI-Driven Entity Scoring & Signal Detection

This core AI functionality is the critical brain of the platform. It doesn't just aggregate data; it analyzes it to score every public-sector entity based on likelihood to buy your specific solution. By detecting live buying signals from a vast array of sources, it identifies the "buying window" long before competitors are aware. This prioritization is mandatory for focusing limited sales resources on the highest-probability opportunities, dramatically increasing win rates and sales efficiency.

Use Cases of Pursuit

Proactive Pipeline Generation Before the RFP

The most critical use case is identifying needs during the planning phase, often 6-18 months before a formal solicitation. By using Pursuit Radar to monitor budget discussions and strategic plan mentions, sales teams can engage with key stakeholders while solutions are being formulated. This proactive approach allows vendors to shape requirements and position themselves as trusted partners, effectively creating pipeline from signals that would otherwise be invisible and avoiding the low-margin, highly competitive RFP scramble.

Accelerating New Rep Ramp and Territory Planning

For sales leaders, equipping new hires with Pursuit is essential for rapid productivity. Instead of spending weeks on manual research, a new rep can use Pursuit Intel and the Chrome Extension to immediately understand their assigned territory, identify top-tier accounts based on AI scoring, and access accurate contact data for the entire buying committee. This cuts ramp time significantly and ensures even inexperienced reps are targeting the right entities with the right message from day one.

Competitor Displacement and Account Expansion

Existing customers can use Pursuit to defend and expand their footprint. By tracking the technology stacks currently in use at target entities (via Intel), sales teams can identify accounts ripe for competitor displacement. Furthermore, monitoring existing customer entities with Radar can reveal new projects, budget expansions, or adjacent department needs, enabling strategic account managers to uncover expansion opportunities within their current client base that may have otherwise been missed.

Enhancing Conference and Event ROI

When attending public sector conferences or trade shows, sales and marketing teams must maximize engagement. The Pursuit Chrome Extension allows reps to instantly pull up complete entity profiles and contact lists for any agency they meet, directly from the event's online attendee list or a booth visitor's business card. This enables immediate, informed follow-up with full context, turning brief encounters into qualified opportunities and ensuring no lead is lost due to lack of timely research.

Frequently Asked Questions

What types of public sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. State, Local, and Education (SLED) market, plus Special Districts. This includes over 90,000 entities such as state agencies, counties, cities, towns, K-12 school districts, colleges, universities, and authorities for transportation, water, and housing. The platform is specifically designed for the complexity and fragmentation of this market, making it an essential tool for navigating its vast landscape.

How does Pursuit detect "buying signals"?

Pursuit's AI engine crawls over 20 million pages and analyzes over 1 million document pages daily, including government meeting transcripts, budget documents, strategic plans, and agency websites. It uses natural language processing to understand context and match the problems and needs discussed in these documents to your company's specific solution keywords. When a relevant discussion about a challenge you solve is detected, it triggers an immediate alert, signaling a live buying intent.

How does Pursuit integrate with my existing sales stack?

Pursuit is built for seamless integration with core sales systems. Pursuit Intel pushes enriched account, contact, and buying signal data directly into popular CRMs like Salesforce, ensuring your team has the most current information without leaving their workflow. The Chrome Extension further bridges the gap between web research and your CRM. This integrated approach is necessary to operationalize intelligence and avoid data silos.

Is Pursuit suitable for companies new to the public sector market?

Absolutely. Pursuit is arguably even more critical for companies new to government sales. The platform accelerates market learning, demystifies the procurement process, and provides the targeted lead list and timely signals needed to build an initial pipeline efficiently. It reduces the steep learning curve and prevents wasted effort on low-probability targets, making it a foundational tool for any market entry strategy.