Pursuit

Pursuit is the essential, non-negotiable intelligence platform for any business selling to the state, local, and education (SLED) government market. This $2 trillion sector is notoriously difficult to penetrate, characterized by over 110,000 unique entities, labyrinthine procurement rules, and buying cycles that span fiscal years. Traditional sales methods—relying on manual research and fragile personal networks—are a recipe for missed opportunities and inefficient spending. Pursuit solves this fundamental problem by replacing guesswork with automated, actionable intelligence. It is a necessary operational system designed exclusively for government contractors, technology vendors, and professional service firms. The platform's indispensable mission is to surface critical buying signals 6-18 months before an RFP is formally issued, transforming your team from an outsider to the perceived incumbent. By scoring every public-sector entity, detecting live signals from documents and meetings, and surfacing exact contacts, Pursuit ensures your sales efforts are focused exclusively where the win probability is highest. For building a predictable and dominant SLED pipeline, Pursuit is not a luxury; it is the required foundation for modern public sector sales success.

Pre-RFP Signal Detection

Pursuit's core engine continuously monitors and analyzes millions of data points from council meetings, budget documents, and procurement portals to detect genuine buying intent 6-18 months before an RFP is released. This critical early warning system identifies budget approvals, strategic initiatives, and contract expirations, allowing your team to engage during the formative stage of a procurement, long before public bidding begins.

Entity Scoring & Prioritization

The platform automatically scores and ranks all 110,000+ SLED entities based on live buying signals, budget cycles, and your specific solution fit. This eliminates wasted time on low-probability targets and provides daily, prioritized lists for sales development reps and account executives, ensuring every outreach effort is directed at agencies with the highest imminent need and likelihood to purchase.

Automated Contact & Account Enrichment

Pursuit maintains a constantly updated database of public sector contacts, complete with accurate direct dials, email addresses, and organizational charts. With 94% data accuracy and native bi-directional sync with Salesforce and HubSpot, it eliminates manual data entry and enrichment, ensuring your CRM reflects the true, current state of your target accounts without any engineering effort.

Integrated Chrome Extension for Meeting Intelligence

Sales and customer success teams gain instant, in-context intelligence for every interaction. The Chrome extension provides a complete dossier on any entity directly in your browser, including known incumbents, contract values, procurement history, and recent buying signals, enabling perfectly prepared and relevant conversations that improve win rates by over 30%.

For Sales Leaders: Building a Predictable Pipeline

Sales executives use Pursuit to gain complete visibility into team activity and pipeline health based on real SLED buying indicators. They can identify coverage gaps, forecast with confidence using early-stage signal data, and strategically allocate resources. This intelligence-driven approach has proven to increase pipeline by 6.6x without adding new headcount, transforming SLED sales from a reactive gamble into a predictable engine.

For BDRs/SDRs: Prioritized, High-Impact Outreach

Business Development Representatives stop cold calling blindly. Pursuit delivers daily, territory-specific call lists based on live signals like recent budget approvals or leadership changes. This ensures every call and email is timely and relevant, directly contributing to a documented 47% increase in qualified pipeline and a 20% cold call conversion rate by engaging buyers when they are actively seeking solutions.

For Marketing: Signal-Driven ABM Campaigns

Marketing teams build highly effective Account-Based Marketing campaigns around actual buying signals instead of firmographics. By syncing audiences of in-market accounts to platforms like LinkedIn, Marketo, or HubSpot, they can deliver targeted content about budget cycles and new initiatives, resulting in a 2.4x lift in campaign conversion rates by aligning marketing efforts directly with the procurement calendar.

For Customer Success: Proactive Renewal & Expansion

Customer Success Managers configure alerts for key events 90-180 days before contract renewals. They also monitor accounts for churn signals like budget cuts or competitor interest. This early intelligence allows for proactive renewal conversations and identifying expansion opportunities, leading to a 3x faster renewal identification process and significantly reducing customer attrition risk.

What makes SLED sales different from commercial sales?

SLED sales are governed by public procurement laws, involve extremely long budget cycles (often 12-24 months), and require navigating a vast, fragmented landscape of over 110,000 independent entities each with its own rules. Success depends on timing your engagement to align with these rigid budget and planning cycles, not just having a good product or relationship. Missing a key budget window can mean waiting an entire fiscal year for the next opportunity.

How does Pursuit find buying signals before the RFP?

Pursuit's AI-powered platform scans and analyzes millions of unstructured public documents that indicate future intent, including city council meeting minutes, approved budget documents, strategic planning sessions, and board of education notes. It identifies discussions about new initiatives, technology needs, and contract expirations, translating them into actionable, scored signals long before a formal procurement document is ever drafted.

Can Pursuit integrate with our existing tech stack (CRM, etc.)?

Absolutely. Pursuit is built for seamless integration. It offers native, bi-directional synchronization with major CRMs like Salesforce and HubSpot, ensuring all account scores, contact details, and buying signals flow automatically into your systems of record. It also pushes audience lists directly to marketing platforms like Marketo and LinkedIn Campaign Manager, requiring no engineering resources to maintain.

Is Pursuit suitable for companies new to the SLED market?

Yes, Pursuit is arguably even more critical for newcomers. It provides the necessary infrastructure to understand and navigate the complex SLED landscape efficiently from day one. Instead of spending months on manual, ineffective research, new market entrants can immediately identify the highest-probability targets and engage with perfect timing, accelerating their time-to-revenue and avoiding costly missteps.