Simpler Work

About Simpler Work

Simpler Work is an essential AI-powered marketing platform engineered to deliver the quality of a senior marketer at the speed of AI. It is designed for founders, growing teams, and enterprise operations who must scale their marketing efforts without adding headcount or hiring costly consultants. The platform solves the critical problem of time-consuming and expensive content creation by eliminating the need for generic AI prompting. Instead, it uses zero-prompt workflows that leverage a unique Context Engine, which stores your brand voice and product data, and coded senior marketing expertise from over 30 years of collective experience. This methodology ensures you never receive generic "AI slop" but instead get instantly usable, brand-perfect marketing assets like ad copy, emails, and social posts. Simpler Work is the non-negotiable tool for businesses that demand full creative control, proven marketing frameworks, and results without the manual labor.

Features of Simpler Work

The Context Engine

This is the core memory of the platform. During onboarding, you input your company details, brand voice, and product data. The engine absorbs this context from your website and your manual inputs, ensuring that every piece of content generated is intrinsically aligned with your unique value proposition and brand identity. It means the AI understands your business deeply, so you never have to explain the basics again, guaranteeing output that is personalized and relevant from the first draft.

Zero-Prompt Workflow Modules

Simpler Work replaces chaotic prompt engineering with over 30 specialized, task-specific modules. For any marketing need—from writing apology emails to crafting LinkedIn outreach—you simply select the task and fill out a concise, bullet-proof input form. The system asks only for the essential details, like the product, offer, or seasonal nuance, and then synthesizes a complete asset using your brand context and embedded marketing expertise, delivering senior-level work in seconds.

Coded Senior Marketing Expertise

The platform's intelligence is built on deconstructed workflows from seasoned marketing professionals. Different content types require different psychological and strategic frameworks. This expertise is hard-coded into each module, so you are not relying on generic AI knowledge but on battle-tested methodologies for scenarios like product launches or crisis communications. This ensures strategic soundness and effectiveness in every output.

Quality of Life Extras: Refine & Translate

After generating content, you maintain full control with powerful editing tools. The "Refine" button allows you to weave in new ideas or adjustments instantly without starting over. Furthermore, the native translation feature lets you perfect your copy in English and then, with one click, translate it accurately into German and several other languages, which is essential for scaling campaigns to local markets efficiently.

Use Cases of Simpler Work

Scaling Content Production for Small Teams

Founders and small marketing teams with limited bandwidth must produce a high volume of quality content across channels. Simpler Work is essential for this, allowing a single operator to generate entire email sequences, social media calendars, and ad copy in a fraction of the time, maintaining a consistent brand voice without needing to hire additional writers or agencies.

Maintaining Brand Consistency in Enterprise Operations

Larger organizations face the challenge of keeping messaging unified across multiple teams and campaigns. The Context Engine is critical here, acting as a single source of truth for brand voice and product data. This ensures that whether the content is from marketing, sales, or PR, it all aligns perfectly, protecting brand integrity at scale.

Executing Proven Marketing Campaigns

Teams need to execute specific, high-impact campaigns like product launches, promotional blitzes, or customer re-engagement sequences. Using the platform's specialized modules, marketers can reliably produce assets that follow proven frameworks, such as crafting a compelling offer for a holiday sale or structuring an effective onboarding email sequence, ensuring campaign success.

Localizing Content for Global Audiences

Businesses expanding into new regions must adapt their messaging without losing brand essence or hiring local copywriters for every language. The native translation feature is indispensable here, allowing teams to perfect core messaging in English and then generate accurate, context-aware translations for key international markets, dramatically speeding up global rollout.

Frequently Asked Questions

How is Simpler Work different from just using ChatGPT?

Simpler Work is not a generic AI wrapper. While ChatGPT requires expert-level prompting and yields generic output that needs heavy editing, Simpler Work provides zero-prompt, task-specific workflows. It combines your unique brand context from its Context Engine with hard-coded senior marketing expertise, delivering instantly usable, on-brand assets without the "AI slop."

What kind of marketing tasks can it handle?

The platform includes a library of over 30 specialized modules for essential marketing tasks. This includes email marketing (promotions, newsletters, onboarding), ad copy for various platforms, social media posts, LinkedIn outreach, web content, PR materials, and even strategic calculators. For anything else, the Marketing Expert Chat allows for open-ended requests.

How do you ensure the content matches my brand voice?

During the initial onboarding, you define your company details and brand voice. The Context Engine continuously uses this information to tailor all generated content. It learns the essence of your brand from your website and your inputs, ensuring every output—from tone to terminology—is consistently and authentically yours.

Is there a learning curve or need for prompt engineering?

There is absolutely no need for prompt engineering. The platform is designed for immediate productivity. You simply select a pre-built module for your task and fill in a straightforward form with specific details like product names and offers. The system handles all the complex prompt construction in the background based on expert frameworks.