Sentaiment

About Sentaiment

Sentaiment is a cutting-edge AI brand perception platform designed specifically for marketing, communications, and PR agencies. It empowers teams to discover how influential AI models like ChatGPT, Claude, and Gemini represent their brands. In an era where 89% of B2B buyers rely on AI for vendor research, Sentaiment enables agencies to gain essential visibility into their AI-driven narratives. By providing clarity and actionable insights, Sentaiment helps brands identify risks and seize opportunities, ensuring they are represented accurately and positively in the digital landscape. With a focus on aligning public perception and monitoring AI-driven content, Sentaiment transforms how brands manage their identity in an increasingly automated world.

Features of Sentaiment

Perception Audit

Sentaiment conducts a comprehensive perception audit in just five minutes, querying multiple AI models with over 50 brand scenarios. This feature provides a thorough analysis of how different models perceive your brand, allowing for rapid insights into potential misalignments.

Echo Score

The Echo Score is a unified metric that reflects how clearly and consistently AI models describe your brand. It tracks clarity and consistency across leading models and identifies key topics that influence your score, helping you spot gaps and monitor shifts over time.

Suggested Actions

This feature provides model-specific recommendations aimed at correcting misrepresentations and reinforcing strengths. Sentaiment prioritizes fixes based on their potential impact and effort required, offering clear guidance for effective brand communication.

Executive Reports

Sentaiment simplifies reporting with executive summaries that highlight key findings, trends, and actions. These reports can be easily shared with teams or stakeholders, offering insights into perception alignment and improvement efforts in a concise format.

Use Cases of Sentaiment

Brand Misrepresentation Correction

Organizations can leverage Sentaiment to quickly identify and address misleading narratives about their brand as generated by AI models. This proactive approach ensures that any inaccuracies can be corrected swiftly, maintaining a positive market perception.

Enhancing Brand Visibility

By utilizing Sentaiment, agencies can improve their brand's visibility in AI search results. This is particularly essential in a landscape where 26% of brands have no AI presence, allowing users to stay competitive and relevant.

Strategic Communication Planning

Sentaiment provides actionable insights that can be integrated into strategic communication plans. By understanding AI-driven narratives, brands can effectively shape their messaging and campaigns to align with public perception.

Ongoing Monitoring and Adjustment

With Sentaiment's real-time monitoring capabilities, brands can continuously track their AI-driven perception. This allows for timely adjustments to strategies and messaging, ensuring they remain aligned with audience expectations and market dynamics.

Frequently Asked Questions

How does Sentaiment help prevent brand misrepresentation?

Sentaiment analyzes how major AI models describe your brand, highlighting discrepancies and offering model-specific actions to correct any misrepresentation, thus ensuring accurate public perception.

What is the Echo Score and why is it important?

The Echo Score is a single metric that indicates how consistently and clearly AI models represent your brand. It is crucial for tracking perception alignment and identifying areas for improvement over time.

Can Sentaiment be used for multiple brands?

Yes, Sentaiment offers flexible monitoring plans that allow agencies to manage and analyze multiple brands simultaneously, providing insights tailored to each brand's unique narrative and challenges.

How quickly can I see results after using Sentaiment?

Many users report improved visibility and alignment within just 30 days of implementing Sentaiment. The platform's efficiency allows for rapid adjustments and insights that can significantly enhance brand perception.