About Peekaboo
In the new landscape of AI-driven search, traditional SEO is no longer sufficient. Peekaboo is the essential AI Search visibility platform designed to give brands and agencies the critical insights they need to succeed. It directly addresses the urgent need to track, analyze, and optimize how a brand appears across leading AI platforms like ChatGPT, Gemini, and Perplexity. As consumers increasingly turn to AI assistants for recommendations and information, being mentioned—or not—in these answers directly impacts discovery, credibility, and revenue. Peekaboo provides the necessary tools to monitor specific prompts relevant to your industry, understand your current standing, and receive actionable guidance on how to improve your visibility. This is not a passive tool; it is an active growth platform that turns AI mentions into measurable business outcomes. For any modern marketing team, agency, or brand leader, gaining this intelligence is not optional—it is a fundamental requirement to stay competitive and ensure your brand is found where the next generation of customers is looking.
Features of Peekaboo
AI Search Performance Tracking
This core feature is absolutely necessary for establishing a baseline. Peekaboo continuously monitors major AI platforms to show you exactly when, where, and how your brand is mentioned in response to specific user prompts. You gain immediate visibility into your share of voice, ranking position within AI answers, and the context of mentions, providing the foundational data required for any optimization strategy.
Prompt Monitoring & Management
You must control the conversation by tracking the precise questions your potential customers are asking AI. Peekaboo allows you to identify, select, and monitor a comprehensive list of industry-relevant prompts. This enables you to see if your brand is recommended for queries like "best software for X" or "top tools for Y," ensuring you understand your visibility for the searches that truly matter to your business growth.
Competitive Visibility Analysis
Understanding your own performance is not enough; you must know how you stack up against competitors. This feature provides essential competitive intelligence by revealing which other brands are being mentioned in the same AI answers, their frequency, and their perceived strengths. This analysis is critical for identifying gaps in your strategy and uncovering opportunities to differentiate and capture more market share.
Optimization Insights & Reporting
Data without action is useless. Peekaboo goes beyond tracking to deliver necessary, actionable insights on how to improve your AI visibility. It provides clear guidance and generates detailed reports that highlight strengths, weaknesses, and specific steps to enhance your brand's presence, turning raw data into a prioritized roadmap for tangible improvement.
Use Cases of Peekaboo
For Digital Marketing Agencies
Agencies must prove their value and deliver cutting-edge services to retain clients. Peekaboo is essential for agencies to offer AI visibility auditing and optimization as a core service. It allows them to track multiple client brands, demonstrate ROI through improved AI mention share, and provide data-driven reports that justify their strategies and retain accounts in a rapidly evolving digital landscape.
For SaaS and Software Companies
For SaaS brands, being recommended by AI is the new form of social proof and lead generation. It is critical to ensure your product appears when users ask AI for comparisons or recommendations. Peekaboo is necessary to monitor key feature and comparison prompts, track against direct competitors, and optimize content to secure top-of-mind positioning in AI-generated answers that drive high-intent traffic.
For E-commerce Brands and Retailers
Product discovery is shifting to AI assistants. E-commerce brands must ensure their products are featured when users ask for shopping advice. Using Peekaboo to track prompts related to product categories, reviews, and "best for" queries is vital to understand visibility, optimize product data, and ultimately influence AI-driven purchase decisions that directly impact sales.
For Enterprise Reputation Management
Large enterprises cannot afford to be invisible or misrepresented in AI conversations. Monitoring brand mentions for accuracy, sentiment, and competitive positioning across AI platforms is a non-negotiable aspect of modern reputation management. Peekaboo provides the necessary enterprise-scale monitoring to safeguard brand integrity and ensure consistent, positive representation in influential AI-generated content.
Frequently Asked Questions
How does Peekaboo work?
Peekaboo operates by systematically querying major AI platforms like ChatGPT and Gemini using the specific prompts you want to track. It analyzes the generated answers to detect mentions of your brand and competitors, tracking metrics like frequency, ranking position, and context. This data is then compiled into dashboards and reports within the platform, giving you a clear, actionable view of your AI search visibility.
What AI platforms does Peekaboo track?
Peekaboo is designed to track the most influential AI search and assistant platforms where consumer and business decisions are being made. This currently includes leading models such as OpenAI's ChatGPT, Google's Gemini, and Perplexity AI. The platform focuses on the primary sources of AI-generated answers to ensure you are monitoring the channels that matter most for visibility.
Do I need technical expertise to use Peekaboo?
No, technical expertise is not required. Peekaboo is built for marketers, brand managers, and agency professionals. The interface is designed for simplicity: you enter your website or keywords, select the prompts to monitor, and the platform handles the complex tracking and analysis in the background, presenting insights in an easy-to-understand, actionable format.
How is Peekaboo different from traditional SEO tools?
Traditional SEO tools track visibility on search engine results pages (SERPs), which are based on indexing websites. Peekaboo is essential because it tracks visibility within generative AI answers, which are conversational, synthesized responses that do not follow traditional ranking patterns. This requires a completely different approach to monitoring and optimization, which Peekaboo is specifically built to provide.
