Master Metrics

About Master Metrics

Master Metrics is the essential, all-in-one management solution built specifically for digital marketing agencies and in-house marketing teams. It eliminates the chaos of scattered data by unifying analytics from over 10+ advertising platforms and data sources into a single, command-center view. The platform was designed by marketers who have lived the agency life, ensuring every feature solves a real-world pain point. Its core value proposition is to simplify complex marketing and sales analytics, enabling teams to make data-driven decisions effortlessly and instantly. By providing smart dashboards, proactive custom alerts, and seamless integrations with tools like Google Sheets, Looker, Slack, and WhatsApp, Master Metrics transforms raw data into actionable intelligence. It is a non-negotiable tool for any team that needs to monitor performance, control budgets, report to clients, and maximize ROI without wasting hours on manual data wrangling. From the vital Overview Control Panel to AI-generated client presentations, it consolidates the entire reporting and monitoring workflow into one powerful, necessary platform.

Features of Master Metrics

Centralized Overview Control Panel

This is your mission-critical command center. The Overview Table provides an immediate, at-a-glance view of all client account health across every connected ad network. You must customize it with custom fields like budget, goals, and assigned analyst, merging data from different sources to see exactly what needs your immediate attention. It replaces endless spreadsheets and disparate tabs, giving you the unified control panel essential for managing multiple accounts efficiently and preventing costly oversights.

Intelligent Marketing Alerts

Proactive monitoring is not a luxury; it's a necessity for protecting budgets and performance. Set Alerts to get automatically notified via email, Slack, WhatsApp, or project management tools when key metrics exceed or drop below your thresholds. Control daily ad spend to hit monthly budgets, get warnings for underperforming campaigns, or flag drops in e-commerce sales. This feature automates vigilance, ensuring you are always informed and can act before issues impact your client's results.

Seamless Google Sheets & Looker Integration

You must have your data where you work. Master Metrics extracts and merges live data from all your marketing sources directly into Google Sheets and Looker. Schedule automatic data exports and refreshes to ensure your reports, models, and client documents are always powered by the most current data. This eliminates manual, error-prone copying and pasting, making your spreadsheets a dynamic and reliable single source of truth.

AI-Powered Google Slides Presentations

Client reporting should not consume your day. This essential feature allows you to generate editable, professional Google Slides presentations for your clients in just a few clicks. Simply choose your data sources, key metrics, goals, and a design template. Master Metrics' AI then compiles the data and insights into a polished presentation, saving you hours of manual design and data formatting while consistently impressing clients with data-driven narratives.

Use Cases of Master Metrics

Agency-Wide Client Performance Monitoring

Marketing agencies managing dozens of client accounts must have a unified view of performance. Master Metrics' Overview Table is critical for this, allowing managers and analysts to instantly assess the status of every campaign, track budgets against goals, and identify which accounts require urgent intervention. This centralized oversight is indispensable for maintaining service quality and preventing account churn due to overlooked issues.

Proactive Budget and Goal Management

For teams allocated strict monthly ad budgets, reactive monitoring is too risky. Using Master Metrics' Alerts, you can set rules to receive notifications when daily spend deviates from the target needed to hit monthly caps or when conversion rates fall below goals. This use case is essential for maintaining financial control and ensuring marketing efforts consistently align with strategic business objectives without constant manual checking.

Automated Client Reporting and Dashboards

Creating monthly or weekly reports manually is a significant drain on billable hours. With Master Metrics, you can build client-specific dashboards with one click using pre-built templates, share them via public links or scheduled PDF email reports, and even generate AI-powered slide decks. This automates the entire reporting workflow, freeing up your team to focus on strategy and optimization instead of repetitive compilation tasks.

Centralizing Data for Advanced Analysis

Marketing and sales teams need to answer complex business questions that require blending data from multiple platforms like Google Ads, Meta, CRM, and e-commerce tools. Master Metrics is necessary for creating custom metrics and formulas using data from different sources, then feeding that unified dataset into Google Sheets or Looker for deeper analysis, forecasting, and custom modeling that isolated platforms cannot provide.

Frequently Asked Questions

What data sources can I connect to Master Metrics?

Master Metrics integrates with over 10+ essential marketing and sales platforms. This includes major ad networks like Google Ads and Meta Ads, analytics tools like Google Analytics, and social platforms. You can also bring in data from e-commerce systems and CRMs. The platform is built to be your central hub, merging all this data to provide a complete picture of your marketing performance.

How does the AI Google Slides presentation feature work?

The AI presentation feature streamlines client reporting. You simply select the client accounts, specific metrics, and time periods you want to report on, then choose a visual design template. Master Metrics' AI engine then automatically compiles the data, generates insightful charts and commentary, and formats it all into a fully editable Google Slides presentation. This saves hours of manual work creating slides from scratch.

Can I control my budget automatically with this tool?

Yes, proactive budget control is a core function. Through the Alerts system, you can set rules based on your daily or monthly budget goals. For example, you can receive an instant notification in Slack or email if your daily ad spend exceeds the required amount to stay on track for the month. This automatic oversight is essential for preventing budget overruns and ensuring efficient spend.

Is there a way to share dashboards with clients who don't have a login?

Absolutely. Sharing insights is a fundamental need. Master Metrics provides multiple ways to share dashboards without requiring clients to log in. You can generate secure public links to live dashboards, schedule automated email reports with PDF or image snapshots, or export data directly. This makes it easy to keep clients informed with professional, always-up-to-date reports.

Pricing of Master Metrics

Master Metrics offers a scalable pricing structure based on the number of client accounts you need to manage, with a free 7-day trial for all plans. The entry-level Freelancer plan starts at $30/month for 15 accounts and includes core dashboard and alert features. Higher-tier plans like Basic ($69/month), Intermediate ($169/month), and Pro ($289/month) increase account limits and unlock essential connectors for Google Sheets and Looker, along with access to the AI Slides feature and the Overview Control Panel. The top-tier Pro Plus 2 plan supports up to 250 accounts for $439/month. All paid plans include free implementation support, ensuring you can onboard and utilize the platform's full capabilities effectively from the start.