About fnel
fnel is the essential funnel analytics tool built for speed and clarity. It solves one critical problem for founders: identifying exactly where users drop off in your conversion funnel. Traditional analytics platforms like Google Analytics or Mixpanel are overloaded with features, requiring complex setup, schemas, and endless dashboards that obscure the simple insights you need. fnel cuts through that noise. With just a single line of code, you can start tracking events and immediately visualize your entire funnel in real-time. This tool is a necessity for solo founders, indie hackers, and early-stage startups who need to move fast. You cannot afford to waste days configuring tools or interpreting vague data. fnel delivers direct, actionable insights into user behavior for your signup, onboarding, checkout, or lead generation flows. Its developer-friendly, lightweight design ensures you spend minimal time on integration and maximum time on fixing conversion leaks and optimizing growth. If you are validating an idea or scaling your first product, having immediate clarity on funnel performance is not a luxury—it's a fundamental requirement for making smart, data-driven decisions quickly.
Features of fnel
Real-Time Funnel Visualization
See exactly where users abandon your process the moment it happens. fnel provides instant, clear visualizations of your defined funnel steps, showing conversion rates and drop-off points in a live dashboard. This eliminates the lag and guesswork of traditional analytics, giving you the immediate insight you must have to react and optimize your user flow without delay.
One-Line Code Setup
Integration is a non-negotiable speed bump that fnel eliminates. You can start tracking events by adding just one snippet of code to your project. There is zero complex configuration, no schema definition headaches, and no steep learning curve. This simplicity is critical for founders who need to deploy analytics immediately and cannot afford lengthy, technical setup processes.
Smart Drop-Off Alerts
You cannot manually monitor your funnel 24/7. fnel's automatic drop-off detection continuously analyzes your funnel performance and alerts you the moment a specific step shows a significant increase in user abandonment. This proactive alerting is essential for quickly diagnosing and fixing conversion leaks before they impact your revenue or growth targets.
A/B Test Validation at the Funnel Level
Move beyond vanity metrics. fnel allows you to compare A/B test variants based on their performance at each specific step of your funnel. This gives you the necessary, granular insight to understand which variant truly improves user progression and conversion, not just which one gets more initial clicks. Validating tests within the funnel context is mandatory for meaningful optimization.
Use Cases of fnel
SaaS Product Signup Flow Optimization
Track the critical journey from landing page visit to user activation. By implementing fnel, you can pinpoint where potential users drop off—be it at the signup form, email verification, or onboarding steps. This insight is indispensable for simplifying your process, reducing friction, and increasing the number of users who successfully reach the "aha" moment in your product.
E-commerce Checkout Process Analysis
Identify and fix leaks in your revenue pipeline. fnel visualizes the checkout funnel from cart view to order confirmation, highlighting steps like shipping information entry or payment processing where customers abandon their carts. Addressing these specific, high-drop-off points is a fundamental necessity for directly improving your conversion rate and average order value.
Agency Lead Generation Funnel Tracking
Prove the ROI of your marketing campaigns. Track a lead's path from form submission to qualification and booked discovery call. fnel provides the clear, step-by-step conversion data you must have to demonstrate which channels and campaigns deliver qualified leads, allowing for precise budget allocation and campaign optimization.
Mobile App Onboarding Improvement
Ensure users understand your app's core value quickly. Implement fnel to track key onboarding events and tutorials. Seeing where users consistently drop off during initial setup is critical for refining your onboarding sequence, improving retention, and reducing early churn, which is vital for app success.
Frequently Asked Questions
How is fnel different from Google Analytics or Mixpanel?
fnel is purpose-built exclusively for funnel analysis with a mandatory focus on speed and simplicity. Unlike GA or Mixpanel, which require complex event schema setup and sifting through generic dashboards, fnel delivers step-level funnel insights and automatic drop-off detection from a single line of code. It eliminates the noise and setup time, giving you only the critical data you need to act.
Is there a free plan available?
Yes, a free Starter plan is absolutely available and is the recommended way to begin. It includes up to 5,000 events per month and allows tracking for up to 3 funnels. You can start using it immediately without providing a credit card, which is essential for validating the tool's value with your own data before any financial commitment.
What happens if I exceed my event limit on a plan?
If you exceed the monthly event limit on your current plan, tracking will temporarily pause to prevent unexpected charges. You will receive a notification and must upgrade to a higher plan (like Pro) to resume data collection. This approach is necessary to provide transparent, predictable pricing without surprise overage fees.
Can I export my funnel data for further analysis?
Data export capabilities are a key feature of the Pro and Lifetime plans. You can export your funnel and event data in standard formats like CSV and JSON. This is essential for conducting deeper analysis, creating custom reports, or backing up your information outside of the fnel dashboard.
Pricing of fnel
fnel offers simple, transparent pricing designed to scale with your needs. Start for free and upgrade only when necessary.
Free Plan: Priced at $0/month. This plan is essential for getting started, offering up to 5,000 events/month, up to 3 funnels, a real-time dashboard, and basic drop-off analysis. No credit card is required.
Pro Plan: Priced at $12/month or $9.99/month when billed annually. This is the necessary plan for serious growth, including up to 100,000 events/month, unlimited funnel tracking, advanced drop-off analysis, data export (CSV/JSON), and priority support.
Lifetime Access: A limited one-time payment of $179 (discounted from $429). This plan includes all Pro features forever, with lifetime updates, no monthly fees, early access to new features, and premium support. It is the ultimate cost-saving necessity for committed long-term users.
