Avina

About Avina

Avina is an advanced AI-powered buying signals and account prioritization engine that caters specifically to modern revenue teams. It effectively unifies a diverse range of data sources—including web intent, CRM activity, email and call interactions, ad engagement, job changes, and company news—to pinpoint accounts that are genuinely in-market. By leveraging Large Language Models (LLMs), Avina interprets the full context of every interaction, determining what actions prospects have taken and their implications. This results in a dynamically updated, ranked list of warm opportunities that sales teams can act on without delay. Designed to integrate seamlessly with platforms like Salesforce, HubSpot, LinkedIn, Salesloft, Apollo, and Outreach, Avina transforms intent into actionable insights. The platform automatically pushes high-priority accounts to sales representatives, creates lookalike ad audiences, and initiates sales sequences as soon as buyer intent is detected. In today's competitive landscape, being the first to engage with in-market buyers is critical, and Avina empowers teams to identify these prospects early, enabling rapid action and increased win rates.

Features of Avina

Signals Inbox

The Signals Inbox is a central hub within Avina that continuously monitors and aggregates real-time buying signals from various sources. This organized feed allows sales teams to stay informed about key account activities and trends, enabling them to act swiftly on valuable insights.

AI Scoring

Avina employs sophisticated AI algorithms to score accounts based on their engagement and intent signals. By prioritizing leads that align with your Ideal Customer Profile (ICP), this feature ensures that sales efforts are focused on the most promising opportunities, saving time and increasing efficiency.

Automation

Automation within Avina streamlines the outreach process by automatically routing contacts and accounts into the appropriate sales sequences and ad campaigns. This feature allows sales representatives to concentrate on high-value leads while ensuring that all potential opportunities are nurtured effectively.

Research and Drafting

Avina's research and drafting capabilities equip sales teams with detailed insights about prospects and their needs. By analyzing interactions and extracting relevant topics, Avina helps in crafting personalized messages that resonate with potential buyers, enhancing the chances of successful outreach.

Use Cases of Avina

Targeted Outreach

Sales teams can leverage Avina to identify high-intent prospects and engage them with personalized outreach. By using real-time signals, reps can tailor their approach based on the specific interests and behaviors of potential buyers.

Pipeline Management

Avina assists revenue teams in managing their sales pipeline effectively. By continuously monitoring buying signals, it identifies new leads and accounts, ensuring that no opportunities are missed and that teams can respond promptly to emerging prospects.

Lead Enrichment

With its lead enrichment capabilities, Avina enhances contact information by automatically gathering relevant data about prospects. This feature ensures that sales representatives have comprehensive insights at their fingertips, allowing for more informed conversations with potential clients.

Campaign Optimization

Marketers can utilize Avina to create and optimize ad campaigns targeting warm leads. By generating lookalike audiences based on high-intent signals, teams can maximize their marketing efforts and drive better results from their outreach initiatives.

Frequently Asked Questions

How does Avina identify in-market buyers?

Avina identifies in-market buyers by analyzing various signals from web intent, CRM interactions, email engagements, and more. It uses AI to interpret these signals and determine which accounts are actively showing intent to purchase.

Can Avina integrate with other sales tools?

Yes, Avina seamlessly integrates with multiple platforms, including Salesforce, HubSpot, LinkedIn, Salesloft, and Outreach. This ensures a smooth workflow and allows teams to leverage existing tools while enhancing their capabilities with Avina.

What kind of data does Avina use for scoring accounts?

Avina uses a mixture of first-party and third-party data, along with public web data, to score accounts. This comprehensive approach allows for accurate prioritization based on real-time buying signals and contextual insights.

How quickly can teams start seeing results with Avina?

Teams can start seeing results quickly, often within the first few weeks of implementation. By utilizing real-time signals and automated workflows, Avina helps sales teams act on high-priority opportunities almost immediately.